2010 E-xpressly for Travel Professionals

The E-xpressly for Travel Professionals (EXTP) e-newsletter is sent monthly to an average of 75,000 travel professionals in the U.S. and Canada, including our 11,000+ Hawaii Destination Specialist certified travel pros. The goal of this monthly e-newsletter is to educate North American travel sellers and other travel professionals of current Hawaii promotions, specials, and travel trends, and to improve their knowledge of and sales to the Islands of Aloha. Our broadcasts reach agency owners and managers, franchise agencies, front line agents, and the growing home-based travel agent sector.

A sample of the newsletter layout can be found here.

2010 E-xpressly for Travel Professionals Insertion Order

Availability (as of 7/28/2010)

Issue	Price	Type	Status
Sep-10	$ 400.00	EXTP SMALL	OPEN
Sep-10	$ 750.00	EXTP LARGE 2	OPEN
Sep-10	$1,000.00	EXTP LARGE 1	OPEN
Oct-10	$ 750.00	EXTP LARGE 2	OPEN
Oct-10	$1,000.00	EXTP LARGE 1	OPEN
Nov-10	$ 750.00	EXTP LARGE 2	OPEN
Dec-10	$ 750.00	EXTP LARGE 2	OPEN
Dec-10	$1,000.00	EXTP LARGE 1	OPEN

Listed below are 2010 rates and advertising schedule:

Large Ad 1st Row
(3) per month
Rate: $1000.00 per listing, per month

Main Page Specifications
· Company Logo (114x60 pixels in JPG format)
· Special Offer Headline (45 characters, includes spaces)*
· Body with call to action
(90 characters, w/spaces – no bold, italicized or ALL CAP text)
· Link ( no bold, italicized or ALL CAP text – All Links will read “Click here”)

Large Ad 2nd Row
(3) per month
Rate: $750.00 per listing, per month

Main Page Specifications
· Company Logo (114x60 pixels in JPG format)
· Special Offer Headline (45 characters, includes spaces)*
· Body with call to action
(90 characters, w/spaces – no bold, italicized or ALL CAP text)
· Link ( no bold, italicized or ALL CAP text – All Links will read “Click here”)

Small Ad
(3) per month
Rate: $400.00 per listing, per month

Specifications
· Company Logo (114x60 pixels in JPG format)
· Special Offer Headline (45 characters, includes spaces)*
· Link (no bold, italicized or ALL CAP text – All Links will read “Click here”)

Advertising Schedule

2010	JAN	FEB	MAR	APR
Materials Due	12/4	1/11	2/8	3/8
Email Blast	1/14	2/11	3/11	4/8

2009	MAY	JUN	JUL	AUG
Materials Due	4/12	5/10	6/7	7/12
Email Blast	5/13	6/10	7/8	8/12

2009	SEP	OCT	NOV	DEC
Materials Due	8/9	9/13	10/11	1/8
Email Blast	9/9	10/14	11/11	12/9

*To ensure the EXTP continues to be perceived as a valuable sales tool ALL ads

MUST include a value offer to travel professionals (i.e. special booking offer, info

on new product or promotion, 5th night free programs, reward program)

All materials for the EXTP can be uploaded through our MemberNet portal: http://www.hvcb.org/membernet by the specified due date.

All large and small ads must submit a logo with their submission. Please send in an original logo in JPG format for quality assurance. All images submitted will be resized to the specific size by HVCB's Online Marketing Department and used through out the year.

If you have any additional questions please e-mail avs@hvcb.org .

Note: Cancellation Policy

Prior to the running of the monthly advertisement, advertiser may cancel the campaign with 90 days advance written notification without penalty. Failure to notify cancellation of insertion will be required to pay the full price for the insertion.